i wish someone would tell new artists that their first videos don't need concepts. no one knows them yet so no one is sick of looking at them. they don't need a gimmick to distract people. they should be sticking to simpler, easier to make, less distracting, easier to execute performance videos. particularly since artists who are starting out hardly ever have any money, and when you have no money, you can't afford a stylist, or make-up artist or a director of photography, or a decent director, a hairdresser, or any of the things you generally need to make a video look good. for crying out loud, i could have made this kid a better video.
that being said, this is an adorable, little pop song.
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